Tuesday, May 26, 2020
Why Use a Cheap Assignment Writing Service?
Why Use a Cheap Assignment Writing Service?Your business would be able to benefit greatly from the use of a cheap assignment writing service. They can provide all the necessary information and documents you need in order to promote your business. They can also ensure that the information you have is written to meet all the requirements of the Internet users. Once the assignment is done, you will be free to start promoting your business.When you use a cheap assignment writing service, it is much easier to start your business. There is no need to do everything yourself. In other words, you will be able to save time and money.The assignment that you have to do for your business can be completed by submitting it to a good article directory. The article can include a description of your business, the location, the products and services you provide, the approximate number of employees, and an introduction of your company. The article can also include references to your previous accomplishm ents and testimonials from customers.Cheap writing services are usually very affordable and will provide you with the results you are looking for. There are no limitations in terms of the number of articles that you can submit for the services that you are looking for. The articles should be written in the language of your target market and your company.You will be able to submit the articles to the sites that will provide you with a short term basis. There are different prices that you can pay depending on the number of articles that you need to submit and the number of words in each article. The articles that you submit will be looked upon by the search engines and if they think the contents are relevant, they will rank your website high in the search engines.Cheap assignments are much easier to use than paper-based assignments. Your job will be much easier to do as well. You won't have to attend to several details that a paper based assignment may require you to do.You can get a free article from a cheap writing service as well. This free article can be submitted to the article directories for free, which means that you won't be paying for an article.
Sunday, May 17, 2020
Why Failure Is Good For Success - 912 Words
What is a failure? According to Wikipedia, failure is the state or condition of not meeting a desirable or intended objective, and may be viewed as the opposite of success. As a human being, most of us are afraid to fail. Sumner Redstone said that ââ¬Å"Success is not built on success. It s built on failure. It s built on frustration. Sometimes its built on catastropheâ⬠(Sumner Redstone Quotes). To tell the truth, we all want to become successful, but try our best to avoid failure of happening to us. In an article ââ¬Å"Why Failure Is Good for successâ⬠by Success Magazine argues that success always starts from failure. Successful people arenââ¬â¢t afraid to fail. Failure should be our teacher. In order to reach our full potential, we must learn from our mistakes and failure to become successful. I agree with this article that you must stop afraid of failure and learn from it to become successful. We must overcome our fear of failure. First, failure is the key to succ ess. Although all of us want to be successful, we donââ¬â¢t want failure. We see that failure is an ending to everything. Most of us stop when we see failure in front of us. Similar as other people, I often stop when I fail at something. I would think that it wasnââ¬â¢t meant for me to achieve it. I always find an excuse to give up. I would make me feel better when I give up on something, but it is totally wrong. ââ¬Å"The exceptions are those failures that become steppingstones to later success. Such is the case with ThomasShow MoreRelatedThe Theory Of Motivation And Failure1703 Words à |à 7 Pages Classic work by Weiner (1985, 2010) identified the theory of motivation and the importance of understanding the causal dimensions in relation to achievement, success and failure. Weiner (1985, 2010) identified three attribution dimensions: internal/ external locus, stability and controllability. These are distinguished further into: effort- internal, unstable, controllable; ability- internal, stable, uncontrollable; task difficulty- external, stable, uncontrollable; and luck- external, unstableRead MoreProduct Failure (Malaysia)1628 Words à |à 7 PagesProduct Failure Failure refers to the state or condition of not meeting a desirable or intended objective, and may be viewed as the opposite of success. Product failure ranges from failure to sell the product to fracture of the product, in the worst cases leading to personal injury, the province of forensic engineering. The criteria for failure are heavily dependent on context of use, and may be relative to a particular observer or belief system. A situation considered to be a failure by one mightRead MoreWhat The Best College Students Do By Ken Bain1072 Words à |à 5 PagesFailure = Success When I look at the word failure I didnââ¬â¢t see success. But that slowly changed as I read the book What the Best College Students Do by Ken Bain Chapter four. Bain, for me and Iââ¬â¢m sure many other, have changed our view point on failure being a bad thing. He instead expressed failure as an ââ¬Å"opportunity to learn something.â⬠(121) As infants we grow and develop, we learn to walk by falling down a couple hundred times, and we learn to speak by babbling. By trying to walk, and trying toRead MoreThe Complications Of Success By Russell Banks1647 Words à |à 7 PagesThe Complications of Success Most of the stories in the book Success Stories by Russell Banks seem to be about failures. The stories are about failures because the author shows that failures can lead to success based on what you do after failing, the reasons some may fail at becoming successful, and how certain ideas of success that other people have for you, can pull you away from your own ideas of success. Failures can either motivate you to try harder for success, or you can chooseRead MoreCareer Mistakes That Are Costing You Happiness1610 Words à |à 7 PagesNormandy wouldnââ¬â¢t have gotten off their boats if they were more concerned with happiness than they were with doing what is right. However, that is where the fundamental misunderstanding occurs. Happiness is important, which is why sacrificing your happiness for the common good or in order to succeed is so important and powerful. Happiness Is Important And Worth Protecting Even if you are not happy, it is your duty to act happy. Sulking and whining is what immature teenagers do (and emotionally immatureRead More The Power of Failure Essay560 Words à |à 3 PagesThere is a common misconception that failure is a bad thing. Many people who fail at something are often called losers, but if those people learn from their losses, they are actually winners. Failure teaches people that they are just like everybody else, and that success is gained from hard work and determination. When people fail at something important in their lives and decide to try again, they tend to regain their confidence and persist with great resilience. Many of the best lessons peopleRead MoreThe Success Of Success Quotes1492 Words à |à 6 Pagesare successful in life. We want to go to bed feeling like we have done something worthwhile with our day. But why is it that so many of us are not living a life of success? Why are so many of us giving up on success and settling for me diocrity? It all has to do with our mindset. We are who we believe we are, just as we are capable of becoming who we believe we can become. That s why success quotes are so important in life. They are quotes from some of the most successful people and they teach usRead MoreSuccess Is Not Always Come Easy1722 Words à |à 7 Pagesin common; the desire to be successful. The dictionary definition of success is ââ¬Å"the favorable or prosperous termination of attempts or endeavors; the accomplishment of oneââ¬â¢s goalsâ⬠(Dictionary.com). Some people define success as being happy, loving, faithful, wealthy, famous, and powerful. Even though success can be achieved by anyone, it does not always come easy. First, to become successful you have to be able to accept failure, and move on. Them you have put in the hard work to achieve greatnessRead MoreEssay on The Failure of the American Dream in Death of a Salesman1480 Words à |à 6 PagesDream, the idea that anyone can ultimately achieve success, even if he or she began wi th nothing.à In The Death of a Salesman, Arthur Miller uses the characterization of Willy Loman to represent the failure of his ideal of the American Dream.à Willyââ¬â¢s quest for the American Dream leads to his failure because throughout his life he pursues the illusion of the American Dream and not the reality of it. His mindset on perfection, obsession with success, and his constant reminiscence of the past and predictionsRead MoreFail to Succeed936 Words à |à 4 Pagesthinking about failure. Most of us know or see successful people in our daily lives. Some of us wonder if we will ever be successful. Some of us think that the successful person has always been this way. I have even heard people comment that success was given to that successful person. Either way you look at it or whatever you think about success. I can assure you most of the successful people you see became successful after some type of failure. Failure to succeed is not about failure; it is about
Friday, May 15, 2020
How Can IAG (Insurance Australia Group) Increase Their Staff Retention - Free Essay Example
Sample details Pages: 8 Words: 2331 Downloads: 6 Date added: 2017/06/26 Category Management Essay Type Research paper Did you like this example? INTRODUCTION 1.1 Brief Introduction of the organization IAG (Insurance Australia Group Limited) is a parent company of general Insurance group which have been expanded in Australia , New Zealand , Thailand and Vietnam, which operates under different brand names in each of the respective countries. For Instance, It operates by the brand name NRMA Insurance, SGIO and SGIC in New South Wales, South Australia and Western Australia, While operating by the brand name as NZI, STATE Insurance and AMI in New Zeland (About IAG). IAG also has a 26% joint venture with SBI general Insurance Company which is owned by the State Bank of India (SBI), which is Indias largest bank. (IAG (Insurance Australia Group)) Donââ¬â¢t waste time! Our writers will create an original "How Can IAG (Insurance Australia Group) Increase Their Staff Retention" essay for you Create order 1.2 Managerial Problem Identified Insurance Australia Group Limited (IAG) is the leading general insurance company and this company deals with different brands in different countries. The company has been faceing different types of managerial problems since last couple of years. The main problem occuring within the organisation is staff retention. The reason this topic is proposed is because one of our group members is currently employed by IAG who operates as STATE insurance in New Zeland. The main issue observed at IAG is the frequest turnover of the staff which in turn would involve in hiring and training new employees for a period of one month and this would impact the financial expenditure of the organisation . 1.3 Research Problem Statement How can IAG (Insurance Australia group) increase their staff retention in State Insurance which is the brand name of IAG operating in New Zealand. 1.4 Research Questions The below are the outlines research questions which would help us solve the managerial problem occuring at IAG. What are the main causes behind the staff turnover at IAG ? What are main factors that would motivate the staff to work at IAG? How is the work environment existing at IAG? Project Plan 2.1 Include the scope of your project As we know well, IAG (Insurance Australian group) is one of the worlds largest insurance company. Most of its products are based on general life, home, business, travel and many more. Moreover, the scope of our project is to identify the existing managerial problem existing and try to resolve it, which would be extensively beneficial for the companys revenue. 1). Identify We have identified the existing managerial problem existing at IAG, which is its high rate of the staff turnover, this problem was identified by us by observation, as well as one of our team members is working at the organisation and have observed that the company would be advertising job opportunities in every 3 months time, hiring new employees would require finances, in order to train the new staff. This is the how we have identified that staff rentention is one of the issues existing at IAG. 2). Analysing The project analysing is a method used to find out the problem of issue in management. The project would require thorough analysis, our team shall work together and brainstorm with the best possible solutions as well as we would be analysing the initial problem critically. 3). Research The à ¢Ã¢â ¬ÃÅ"wordà ¢Ã¢â ¬Ã¢â ¢ research means to go seek closly. Its more general sence is used to be any kind of investigation or increase factual knowledge. In case of IAG project research we shall employ certain qualitative research methodology like observation, interviews and surveys, which would help us resolve the initial problem identified and this in turn would be extremly be beneficial for the organization. 2.2 Resources required for our project Team According to requirement of this project it is based on team project and team work. As we have five members in a team, each member would be alloted specific questions which would help the team to work equally and get the result accordingly and thus in turn would increase the productivity. Time Time is the main resource, which as team we would require time for each and every activity based on project. As in starting phase of the project team needs a team discussion to decide which will task would be alloted to each member. We would require 9 weeks duration to obtain and implement the best possible solution. Budget This project would require face to face interviews, observation and survey survey done and by which all our group members will b travelling to several place to do surveys, at this stage we would require a budget of 5000 NZD approximately to complete our project. 3.1 Problem Solving Models In our project we shall employ the six-step problem solving model. Problem solving is also known to be a psychological procedure which would initially require the discovery of the problem after then it is analysed and then it is resolved. (Psychology) Moreover, in order to resolve a particular problem, it is critically important to follow a series of steps. The six steps to problem solving is as follows: Identifying the problem Although this step may initially seem to be one of the obvious ones, it is infact the most important part of the problem solving process. However if the very first step of identifying the problem is not properly achieved, attempts would be made in order to resolve it and the entire research would go in vain and the end result would not be fruitful. Hence identification of the problem is considered to be the most important amongst all the steps. (Psychology) Analyse the Problem We first identified what type of problem it is, thereafter we shall analyse it deeper in order to determine the main cause of our identified problem. We shall then be asking the question à ¢Ã¢â ¬Ã
âWhy?à ¢Ã¢â ¬Ã a number of times to go through each layer of symptoms and so to arrive at the heart of the problem. we are confident that after conducting a thorough analysis we would be able to reach the root-cause of the problem. (The Six Step Problem Solving Model) Identify as many solutions as you can Our team shalll then brainstorm creatively by asking lots of questions about the who, what, where, when, and how, these questions would then definitely lead us to different potential solutions. Choose the Best solution In evaluating our ideas, more options could present themselves. We could achieve this by analysisng each solution, according to criteria such as how valuable it will be as well as how much time, cost, and effort it would incorporate and how liable it is to satisfy the organization. Plan of Action During this step, we shall conclude as in what steps must be taken, by preparing an action plan. And we shall decide on deadlines for completing the actions and approximating the costs of executing them. We would also have to be prepared for a back-up plan, just in case, becaus eof any unavoidable ciscumstances we are unable to reach or execute our proposed solution, we would not have to terminate the project. This stage consists of narrowing down the potential ways to execute the solutions we have chosen, based on any limitations that apply. we would also include the who, what, and when of our proposed solution. Implement the solution We need to certify that the necessary resources remain available and we shall supervise the progress in solving the problem; or else, all the work we have done might go in vain. 3.2 Implementation of the six problem solving models Our group have decided to follow the above mentioned six step problem solving model. We shall initially define and identify the problem clearly, cause If the correct problem is not figured out than the entire research would go in vain and the end result would not be fruitful. After clearly identifing the problem we shall Analyse it thoroughly and would critically analyse to see if there would be any potential barriers which might arise during our research. Our team shall then brainstorm all the various possible solutions. After determining various different strategies to solve our problem , our team shall then select the most appropriate solution which would help us bring fruitful results, we would also have to make sure that the appropriate solution we come upon would be time efficient as well as cost-efficient. MANAGEMENT TOOLS/CONCEPTS 4.1 Identify and briefly explain any management tools and/or concepts your group intends to use. Management is the impotent part of every organization. Management play a important roll in Organization, every work with some tools and functions. These are five functions and tools of management. 1. Planning 2. Organization 3. Staffing 4. Directing 5. Controlling Planning Planning is the process of thinking about and organizing the activities required to achieve a desires goal .planning is based on involves the creation and maintenance of a plan. Planning is basically two types long term planning and short term planning. Long term plan used for 3-4 years policies and short term plan daily used. Mostly every organization working on different plan and policies. These plans are so useful for company. Whereas planning predicts what the future should look like. How our team shall implement: Strategic planning is the model of every organization, which provides a framework for developing strategic plans. We have work with organization plan and policies. We have five member in our group and working will difference part of project report .one are prepare with front page and will another part of assessment. Each person work spared part and after completing set into the project report. Organization An organization is a social body that has a combined goal and is simultaneous to an exterior atmosphere. An organization is a body that functions in both the public as well as private sector concurrently, satisfying public duties and developing business-related activities. Our chosen organization is IAG, which is a one of the multi-national companies providing insurance to more than 7.8 billion customers across the globe. (management tools) How our group will work Organization is the function of every management. It involved developing structure and allocating human resources to ensure the objective. These structure are represented the by organization chart. And our group chose IAG (Insurance Australia Group Limited) we have all the group member worked on the company policies and solving managerial problem. (management tools) Staffing Staffing play important role in every management .Staffingis a term used in the hire ofemployment it has been applied to more than one aspect of the working environment. Staffing means that different type of employees working together for company. And staffing is the process of acquiring. Deploying and retaining a workforce of sufficient quantity and quality to create positive impacts on the organization effectiveness. (management tools) Directing: Directing is the function of management, a basic management function that includes building and effective work environment and creating opportunity for motivation. Directing is an impotent part of management skill .which involves communication, leadership etc. And motivate the employees of organization how to achieve the goal and objective of organization. (management tools) How our group will work Directing is the model of management and it involves the social and informal sources management. Directing means that motivate and order to the employees to achieve the goal and objective of the organization. In our management head of hardy and he divided the work into other member and analysis all the progress of project report. And he will seen that every member of group work correct. (management tools) Controlling: Controlling is the other function of management which is include controlling design and accompany the management process of defining goals, planning and controlling of objective. in controlling include the all actives of management .controlling is the power of top level management and these level taken all the major decision of organization . (management tools) How our group will work Controlling is one of the managerial functions like plaaning, organizing, staffing and directing. it is the meaning of controlling to control the all activates of management . For example top level of management control the middle level and low level management. And our group team leader control all the other member of team and analysis the activates of other member (management tools). 5.1 Methodology Primary Research This research is an original object or document (raw material or firsthand information). (ithacalibrary, n.d) By selecting this research our team will get firsthand data and fresh data directly. Secondary Research This research is all about whatà ¢Ã¢â ¬Ã¢â ¢s written in primary research. Secondary research includes discussion about what written in original material. (ithacalibrary, n.d)This research will help us to get bulk information about the company. This will be two research methods our team will be selecting to research with their possible sources. 5.2 Possible Sources of data We above in 5.1 we have mentioned that we will be selecting both methods to do research and the possible sources of each method are given below:- Primary research:- Their possible sources are:- Face to face interview Survey Observation Group discussion From this we will be selecting two sources which are Survey and Observation as survey will help our team to get maximum number of respondents and point about the problem in company and observation will help us to observe and record the behavior of the company directly. Secondary research:- Their possible sources are:- Media Articles books Internet We will be selecting Media and internet because now dayà ¢Ã¢â ¬Ã¢â ¢s this is easy means of sources. The information from the media will be extremely fruitful. As Internet will be helping team out by finding company brands, and much more inner information about the company. References (n.d.). Retrieved 03 18, 2014, from IAG (Insurance Australia Group): https://www.iag.com.au/business/asia.shtml About IAG. (n.d.). Retrieved 03 18, 2014, from IAG : https://www.iag.com.au/about/index.shtml ithacalibrary. (n.d). primary and secondary sources. Retrieved 04 01, 2014, from ithacalibrary: https://www.ithacalibrary.com/sp/subjects/primary management tools. (n.d.). Retrieved 03 26, 2014, from Information and knowledge: https://www.bing.com/search?q=Information+and+Knowledge+ManagementFORM=R5FD6// Psychology. (n.d.). Retrieved 03 24, 2014, from About: https://psychology.about.com/od/problemsolving/f/problem-solving-steps.htm The Six Step Problem Solving Model. (n.d.). Retrieved 03 25, 2014, from Gice Blog: https://blog.gice.in/the-six-step-problem-solving-model/ Appendix Questionnaire Page 1
Wednesday, May 6, 2020
Civil Disobedience and Birmingham Campaign - 993 Words
Civil Disobedience and Birmingham Campaign Henry David Thoreau and Martin Luther king Jr. fundamentally altered the American tradition of protest and reform. Both of them shared the same idea, but viewed them differently. Dr. King wanted to ultimately raise awareness and open doors for groups while Thoreau wanted more individual rights for people. The Birmingham campaign was a movement organized by King Martin Luther in the spring of 1963 to bring attention to the integration efforts of African Americans in Birmingham, Alabama. In the early 1960s, Birmingham was a very segregated city. This meant that black and white people were kept separated. They had different schools, restaurants, water fountains and even different place to stay. There were laws that allowed and enforced segregation called Jim Crow Laws. The movement which began in April, utilized massive direct action to attack Birminghamââ¬â¢s strongly engrained system of segregation. The protests were co-named ââ¬Å"Project Câ⬠. The ââ¬Å"Câ⬠stood for ââ¬Å"confrontationâ⬠. The protests were non violent and included boycotting downtown stores, sit-ins, marches. The organizers thought that if enough people protested, then the local government would be forced to confront them and this would make national news gaining them support the federal governme nt and the rest of the country. This project C brought national attention to the inequality of Americaââ¬â¢s economic, legal and social system- attention that led to the civil rights act of 1964.Show MoreRelatedCivil Disobedience And The Apartheid1428 Words à |à 6 Pages Throughout history, civil disobedience has been used to bring about change across a wide variety of civil rights issues. In India, Mahatma Gandhi used civil disobedience to nonviolently protest against the British Raj and, after a thirty-year struggle, earn independence both for himself and his people. In the United States, Reverend Martin Luther King Jr. employed civil disobedience to overcome both the Jim Crow laws that had oppressed the African-American minority and the systemic racism that wasRead MoreLetter From Birmingham Jail By Martin Luther King Jr. Essay1683 Words à |à 7 PagesIn ââ¬Å"Letter from Birmingham Jailâ⬠, Martin Luther King Jr. wrote a response to clergymen defending his actions t hat placed him in a jail in Birmingham, Alabama. King did not respond to all the criticism that crossed his desk, but this time King felt he was compelled to respond. This obligation King felt was due in part to men with good will and intentions stating that his actions were ââ¬Å"unwise and untimelyâ⬠(Pg. 835). Kingââ¬â¢s purpose in writing ââ¬Å"Letter from Birmingham Jailâ⬠was to defend the strategyRead MoreCivil Disobedience By Martin Luther King1077 Words à |à 5 PagesEncyclopedia of Philosophy, civil disobedience is defined as ââ¬Å"a public nonviolence and conscientious breach of law undertaken with the aim of bringing about a change in laws or government policiesâ⬠. Martin Luther King sought to end the unjust law of segregation in a nonviolent campaign. He outlines the four basic steps: ââ¬Å"collection of the facts to determine whether injustices exist; negotiation; self-purification; and direct actionâ⬠behind the beauty of a nonviolent camp aign. King also described theRead MoreAntigone And Dr. Martin Luther King Jr. s Letter From Birmingham Jail1233 Words à |à 5 PagesSophoclesââ¬â¢ Antigone and Dr. Martin Luther King, Jr.ââ¬â¢s ââ¬Å"Letter from Birmingham Jailâ⬠, Antigone and Dr. Martin Luther King, Jr. used resistance against powerful leaders to follow their morals and make a statement. Dr. Martin Luther King, Jr.ââ¬â¢s approach towards the reconstruction of societyââ¬â¢s cultural understanding of segregation used civil disobedience in a more public and large-scale approach, whereas Antigoneââ¬â¢s use of civil disobedience defied the law in a much more private, small-scale way to do whatRead MoreAn Analysis of Letter from a Birmingham Jail Essay1090 Words à |à 5 Pages Letter from a Birmingham Jail was written by Doctor Martin Luther King Jr. in April of 1963, as he sat, as the title states, in a Birmingham, Alabama jail. King had been jailed for his participation in a peaceful protest of segregation in public places such as lunch counters and public restrooms (Berkley, 2003). While jailed, King read a criticism of the protest by a group of white ministers, who felt such demonstrations ââ¬Å"directed and in part led by outsidersâ⬠were ââ¬Å"unwise and untimelyâ⬠Read Moreï » ¿An Analysis of Letter from a Birmingham Jail1204 Words à |à 5 PagesLetter from Birmingham Jail was written by Martin Luther King Jr. As he states in the title, in a Birmingham, Alabama jail. Martin Luther King Jr. was jailed because he participated on a nonviolent protest of segregation in public places such as lunch counters and public restrooms. During his jail time, Martin Luther King Jr. read a criticism about a protest made by a group of whit e ministers, accusing King of being an outsider, of using extreme measures that incite hatred and violence, that hisRead MoreNonviolent Protests: An argumentative essay1411 Words à |à 6 PagesParty of 1773, the Civil Rights Movement and the Pro-Life Movement of the 1960s, to the Tea Party Movement and Occupy Wall Street Movement of current times, ââ¬Å"those struggling against unjust laws have engaged in acts of deliberate, open disobedience to government power to uphold higher principles regarding human rights and social justiceâ⬠(DeForrest, 1998, p. 653) through nonviolent protests. Perhaps the most well-known of the non-violent protests are those associated with the Civil Rights movementRead MoreCivil Disobedience And The Civil Rights Movement867 Words à |à 4 PagesDuring the Civil Rights Movement, King and many of his followers and fellow activists deeply followed the path of non-violent protest, otherwise known as civil disobedience. After being arrested during th e 1963 Birmingham Campaign, King received a series of critiques from fellow clergymen stating their disapproval of his actions. Of course, King addressed a letter, now more commonly known as ââ¬Å"Letter from Birmingham Jailâ⬠, to his critics as well as the nation in order to defend his ideology. ThoughRead MoreEssay on Analysis of Martin Luther Kings 1219 Words à |à 5 Pagesare the best adjectives to explain Letter from Birmingham Jail. Martin Luther King Jrs astuteness is enhanced by the astonishing capability to show the unkind and heartless attitude against black community. Throughout the whole writing to the eight clergymen Jr. never get too far from the clash for fairness in Birmingham. As head of the South Christians Leadership Conferences (SCLC), Martin L. King, Junior., in the year 1963 acknowledged Birmingham, Alabama, as possibly the most carefully segregatedRead More Dr. Martin Luther King Jr.s Letter From a Birmingham Jail Essays1088 Words à |à 5 PagesFrom a Birmingham Jailâ⬠In Kingââ¬â¢s essay, ââ¬Å"Letter From Birmingham Jailâ⬠, King brilliantly employs the use of several rhetorical strategies that are pivotal in successfully influencing critics of his philosophical views on civil disobedience. Kingââ¬â¢s eloquent appeal to the logical, emotional, and most notably, moral and spiritual side of his audience, serves to make ââ¬Å"Letter From Birmingham Jailâ⬠one of the most moving and persuasive literary pieces of the 20th century. In Birmingham, Ala.,
Hamlet Soliloquies - 1832 Words
Hamlet was written in the early 1600s.The tragedy of Hamlet is one of William Shakespeares most famous plays. It is popular because of the way Shakespeare uses Hamlet to show the complexity of the human mind is. Shakespeare uses soliloquies to reveal Hamletââ¬â¢s innermost thoughts. Through the soliloquies, the audience learns of Hamlets struggle to face his internal conflicts, deciding when to avenge his father and his disgusted feelings about his motherââ¬â¢s lustful marriage. Also the soliloquies, which will form the basis of my essay, help the audience to trace Hamletââ¬â¢s mental process. Shakespeare explains the influence someoneââ¬â¢s state of mind can have on the decisions that they make in Hamlet. In Shakespeares Hamlet, the 3rd and 4thâ⬠¦show more contentâ⬠¦The undiscovered country from whose bourn No traveller returns, puzzles the willâ⬠is the only thing keeping him from death; the unknown. This keeps him from choosing death due to the fear of the afterlife and the suffering that might be in store. He soon realises that even in death he might not escape his problems. The mystery of what comes after death is what keeps Hamlet from ending his life. Hamletââ¬â¢s tone helps in emphasising Hamlets mixed thoughts on how to deal with things. He says people are cowards under an oppressor whose purposes are sicklied. These words suggest that heââ¬â¢s disgusted by humans and life. Instead of fighting the battles heââ¬â¢s confronted with, conscience takes over. ââ¬Å"Thus conscience does make cowards of us allâ⬠, with this quote in mind, it is no wonder that Hamlet is still struggling with avenging his father. Hamlets conscience is making him a coward by not letting him kill Claudius. Hamlet tries to lessen the effects and counteracts his own thoughts by using words such as nobler, devoutly and respect to put into view an implication of suffering as being something that should be respected. Devoutly is usually used to describe a religious commitment so Hamlet could be making reference to the fact that it is better to put up with life than death and the unknown suffering in may hold. The number of questions in this soliloquy help in conveying Hamletââ¬â¢s state of mind as it emphasize Hamletââ¬â¢s internal dilemmasShow MoreRelatedHamlet Soliloquy Analysis Essay626 Words à |à 3 PagesHamlet, the main character of William Shakespeareââ¬â¢s play Hamlet, is one of the most complex characters ever created. His intricacy can be seen in the amount of soliloquies he speaks throughout the play. Each one of Hamletââ¬â¢s soliloquies reveals his innermost thoughts and gives the reader or audience insight as to what he is feeling at that time. Hamletââ¬â¢s quartet of soliloquies illustrates how Hamlet is initially indecisive, but eventually makes a decision to take revenge against his uncle. In Hamletââ¬â¢sRead MoreHamlet Soliloquy Speech1816 Words à |à 8 PagesBeethovenââ¬â¢s ââ¬Å"Ode to Joyâ⬠, Shakespeareââ¬â¢s ponderous soliloquy seems to be more famous for its fame than for its merits, though it has many. How do directors and actors convince their audiences to engage with Hamletââ¬â¢s words, when the audience is more inclined to be pulled into their own thoughts and ideas about the soliloquy as soon as they hear the signifier of ââ¬Å"To beâ⬠? I will be examining approaches taken by directors and actors across the history of filmed Hamlets to create Hamletââ¬â¢s famous speech, focusingRead MoreEssay Hamlets soliloquy841 Words à |à 4 Pages William Shakespeareââ¬â¢s Hamlet is a complex play regarding the kingdom of Denmark, and the unusual stage it is going through. The main focus of the play concerns Hamlet, prince of Denmark, and his feeling of ambiguity toward his recently lost father and his remarried mother. Hamlet is a complicated character who plays assorted roles in order to manipulate people. These various roles make it problematic to develop a sense of the real Hamlet. Only during the soliloquies is the reader given a chanceRead MoreSoliloquies in Hamlet by William Shakespeare Essay1042 Words à |à 5 PagesA soliloquy is a literacy device that is used to reveal the innermost thoughts of a character. Shakespeare uses soliloquies to expose fascinating insights into the thoughts and actions of Hamlet and in doing so: the readers can grasp his character. The first soliloquy of the play, introduces the main theme for the rest of hamletââ¬â¢s thoughts and actions, this soliloquy allows the audience to understand hamlets inner thoughts that are repetitive throughout the play. Secondly, Hamletââ¬â¢s famous soliloquyRead MoreEssay on The Use of Soliloquy in Shakespeares Hamlet1175 Words à |à 5 Pages A Soliloquy is a dramatic convention, in which the character stands alone on stage, speaking. Originally it was a plot device, to enable a character to tell the audience what he planned to do next, for example, in the course of revenge. But the device is heightened in Shakespeare as it enables a character to reveal the amp;#8216;inner soulamp;#8217; to the audience without telling the other characters. It is usual that one discovers more of a character from a soliloquy than from the action ofRead More Hamlet: Soliloquies Essay1204 Words à |à 5 PagesHamlet: Soliloquies Hamlet, one of Shakespeareââ¬â¢s tragic plays, portrays the story of a young manââ¬â¢s quest to avenge his murdered father and his quest to find his true identity. In his soliloquies, Prince Hamlet reveals to the readers his personal perceptions of the events that take place in his homeland, Denmark, and of which are either indirectly or directly tied to his fatherââ¬â¢s murder. Many critics and scholars agree that while Hamletââ¬â¢s soliloquies reveal the search of his identity and true characterRead MoreHamlet - Soliloquies Essay1481 Words à |à 6 PagesHamlet In Shakespeares Hamlet, the tragic hero reveals his inner conflicts and introspective attitude in each of the lengthy soliloquies in the play. Hamlet is a static character whose thoughts never dramatically change. Each soliloquy delves further into Hamlets motivations, or lack thereof, and psyche. Each soliloquy, each slightly different, is all united by vivid imagery, introspective language, and discussion of H amlets delay of action. The first soliloquy serves to set the stage for theRead MoreUnderstanding the Mind of Hamlet with His Soliloquies Essay678 Words à |à 3 PagesUnderstanding the Mind of Hamlet with His Soliloquies The term soliloquy is a literary or dramatic form of discourse, within which a character talks to himself and reveals his inner thoughts without addressing a listener. Hamlet uses soliloquies to express his feelings towards his dead father and self loathing to the reader of the play but to none of the characters within it. Hamlet has a complex character and it is important for the audience to be able to understandRead More Soliloquy and Revenge in Hamlet Essay662 Words à |à 3 PagesSoliloquy and Revenge in Hamlet à à à à The soliloquy is a literary device that is employed to unconsciously reveal an actors thoughts to the audience. In William Shakespeares, Hamlet, Hamlets soliloquy in Act II, ii, (576-634) depicts his arrival at a state of vengeful behaviour through an internal process. Hamlet moves through states of depression and procrastination as he is caught up in the aftermath of the murder of his father and the marriage of his mother to his uncle. The soliloquyRead MoreHamlet Essay Significance of Soliloquies1770 Words à |à 8 PagesSavanna-Jae Busia Mrs. Krynski ENG4U 12 November 2012 Hamlet: The Dramatic Significance of Each Soliloquy Shakespearean Tragedy defines a soliloquy as a speech made by a character when he is alone on stage. In Shakespearean dramas, a soliloquy is actually a poem with lyrics in which are highly emotional or philosophic in content and poetic expression. A soliloquy may serve several purposes, such as revealing the mood or character of the speaker, revealing his opinion on specific topics and issues
Positive Accounting Research
Question: What is the Positive Accounting ? Answer : Introducation Positive Accounting theory provides the explanation and prediction about the unobserved phenomena (Watts and Zimmerman, 1990). The unobserved phenomenon is not related to future action only but to the events that have taken in the past but has remained unobserved. Watts and Zimmerman has used the Positive Accounting Theory with the assumption of rational human behavior. (Milne M, 2001). On the other side positive accounting research is the program which is part of the wider intellectual scientific project. The title of the article is Positive Accounting Research A wider Scientific Project. The objective of the paper is to understand the cause and effect relationship in the world as defined in the paper. Author has considered the positive accounting as a part of the huge scientific project where the research program is undertaken to analyze the human behavior along with the cause and effect relationships therein and evaluating how much contribution will be made or has been made by th e so adopted research program towards the wider scientific project. The objective has been followed throughout the paper starting from the introduction and closing with the conclusion by providing suggestions in order to have greater contribution towards the scientific project. The structure of the paper has been divided into eight sections and abstract of the study. Each section has its own relevance and is interconnecting. It begins with the introductory paragraph then describes the scientific project. With the proper understanding of the aim, author has detailed few examples for positive research in accounting in the next section and has laid the methods for evaluating and testing the research program using hypothesis testing methods and other statistical measures. At the end conclusion with proper suggestions has been given. In this way and keeping the aim in mind, the paper has been drafted for the benefit of its users and for the awareness of people about the positive accounti ng research program. Summary of the paper The main aim of the article is to understand the cause and effect relationship in the world by treating the positive accounting research program as part of the wider intellectual scientific project. Further, the main argument of the author is to analyze how much contribution the said understanding will made to the wider intellectual scientific project. With the application of various paradigms, author has found the Kuhns model as the best to fit in the positive accounting research program. Though various theoretical models have been detailed and discussed in the paper including regression models, hypothesis testing, poppers model, etc, but the author has considered the Kuhn model as the best one. Secondly he argued that though the positive accounting theory laid down the reasons for particular accounting phenomena but it cannot be applied in the other sectors of the positive accounting research. (Sterling R, 1990) Author then argued some questions which are of the humanities rather t han of science. These questions have been argued out of the theories made in the past. For instance, what is it like to be a human being? This is basically asked by the philosophers and the same has been construed by the author and it indicates that the scientific research has run parallel with the social research. The main contribution that has been made by the author in his paper is that he has created awareness of the users with regard to the positive accounting approach and very intelligently quoted that the users shall have patience for the results as the problems are always bigger in non rational factors and other social factors then in case of physics or chemistry research. And to further reduce the time, testing techniques have been given using poppers model and other statistical measures (Christenson C, 1983 and Popper, 1959). Thus, to summarize the article, new facts and figures have come out for positive accounting research. Positive Accounting Research Question The main argument of the author is the research question that has been raised in the paper. The question is that whether the research program has been successful one which has described the cause and effect relationship in the world and has been able to evaluate the contribution it has made in the wider intellectual scientific project as being a part of it. The hypothesis that has been carried in the paper is that particular theory cannot be falsified because of any observation whereas an observation can easily made a selection between two or more theories. The argument and the hypothesis have been followed throughout the study. It has been more enlisted with the help of real example of Pioneer spacecraft wherein it is argued that its speed is relatively lower than then as assumed by the general relativity concept. The auditing literature has been adopted by the author. He has tested the hypothesis using Poppers model for auditing firm. He has defined dependent variables on the varia bility of which the function will go up and down. It helps in establishing the acceptance of the argument at the end of the study. In the current scenario, the argument that the author has raised and the research question that has been developed in the study is very important. It is because positive research program if adopted will not help the personnel working in complex organization but also help the country to increase its GDP by prioritizing the areas where cause effect relationships are required to be analyzed along with their contribution to the overall project of the organization or country concerned. Theoretical framework Without any kind of infrastructure or framework, any research or any kind of work cannot be carried upon. It is majorly due to the reason that framework provides the platform where the work can be performed or the research can be undertaken with the due care. Framework may be of different kinds, it may be of theories or practical or mental. In the current study, the author has developed wide theoretical framework throughout the study. He has started with the Watts and Zimmermans application of Positive accounting theory in assessing the accounting phenomena which is caused by the rational human behavior who are self interested or self centered. After, quoting the same he has mentioned that the positive accounting theory is a part of positive research program as the latter is the broader concept. Then the theories about scientific research project have been explained. The theory has been created by the author himself and carries the following hypothesis: World exists which is totally independent Events happened in that world are part of it Requires people to carry out the observation very carefully of the events that is being happened and The purpose is to understand the world. The purpose of the said theory is to understand the world which is itself is first part of the argument that author has made which is to understand the cause and effects relationship in the world. After this, author has described the theories of Gorgias who argued that: Nothing exists In case if something exists then no one has knowledge of it In case anyone has knowledge of it then he cannot be able to communicate the same to others. Inclusion of such theory in the research program will make the research even more difficult as it has laid down which is in total contrary to the argument of the author and the research question that has been developed. Similarly, he has quoted the theory of Theologians who have refused to have look in the sky through the Telescope on the false reasons that the telescope will show something else than what we have been taught in the classes and so on. With these kinds of theories research program cannot be initiated in any manner. To carry the basic objective the author has listed some theories of positive accounting research which has again built the theoretical framework of the research program. It includes model of Fukuyama who suggested that the self centered and rational human behavior is correct in eighty percent of the cases, Gibbins and Ittner et. Al. theory who have examined behavior in account settings without assuming that the rational human behavior exists. It includes how auditors charges audit fees, how auditors give their opinions, etc (Gibbins, 1984). Thereafter he has listed theories for scientific ontology and epistemology which has again mentioned difficulties which makes impossible to have an understanding of the cause and effect relationship or understanding the causes of accounting phenomena. One such difficult is human agency hypothesis. If the humans have free will then the causes may easily be motioned for their actions. But in case of agency, the actions are directly controlled so it cannot be predicted easily. But exceptional cases occur in almost all the case from 0% to 20%. After this the author has carried out the hypothesis and falsification testing in regard to auditing literature. He has applied logarithm and other statistical measures. In this way, the author has developed the sound theoretical framework from the beginning till end at each and every stage of the paper. The Significance and limitions Throughout the literature, the theory has limitations. In the beginning of the paper it is worthy mentioned that although the positive research program has been powerful but it has been suffered by following deficiencies: Creation of Vague Theoretical models Blind faith on the testing of hypothesis Zero interest in the financial parameters of testing Improper replication of the procedure defined by theories, thereby having impatient attitude towards the results and Using the theories for qualifying the data rather than testing the explanation and predictions so as to analyze the cause and effect relationship. Author has stated that the Kuhn model fits into our research program as it helps in solving the puzzles in fast manner (Kuhn T, 1970). But on the other hand he has mentioned that Kuhn model ignores the requirement of generating contribution towards the wider intellectual scientific project. Thereafter, he has said that due to this deficiency in Kuhn Model, there is a need to anticipate bad event which may happen in future and therefore new models may be developed. Further while explaining the scientific research project, he has developed the theory on his own imagination and criticized in the manner that if such theory exists then the research program can never be completed with fruitful results. Similar limitation has been acknowledged by him in the theory of Sophists Georgias and Theologians. He has not given much weight age to findings made by Watts and Zimmerman study as Positive Accounting Theory and rather has kept it as tool for denoting the Positive accounting research progr am as bigger concept than positive accounting theory. The main importance of the paper is that the hypothesis and testing have been done by using auditing literature. Auditing is an independent concept and following it as illustration has added competitive advantage to the paper. In this way, the paper is important as it has made contribution towards the scientific project. Conclusion Positive accounting research has been considered as part of the intellectual scientific project. The research program has been conducted in order to understand the cause and effect relationship of the world in the study. The paper has defined various theories for positive research program and has conducted the hypothesis testing. It has also laid down the requirements which help in conducting the successful completion of positive research program. Though the positive accounting research program has gained importance only in the field of accounting phenomena but with the introduction of the paper the research program has gained importance in the every field. To conclude, the paper so defined is useful. References Milne M, (2001), Positive Accounting Theory, Political Costs and Social Disclosure Analysis : A Critical Look, available on https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.199.7620rep=rep1type=pdf accessed on 13/12/2016. Sterling R, (1990), Positive Accounting : An Assessment , ABACUS, pages 98-130 Christenson C, (1983), The methodology of positive accounting. The Accounting Review 58 (1), 1-22. Kuhn T. S., (1970), The structure of scientific revolutions, 2nd Edition, University of Chicago Press, Chicago. Popper, K.R., 1959, The logic of Scientific Discovery, Routledge. Gibbins, M., (1984), Propositions about the psychology of professional judgment in public accounting, Journal of Accounting Research Watts R. and Zimmerman L. (1990), Positive Accounting Theory : A Ten YearPerspective,availableon https://faculty.etsu.edu/pointer/watts%26zimmerman2.pdf accessed on 14/12/2016.
Tuesday, May 5, 2020
Case Study of Espoir Cosmetics free essay sample
Compiled is a case analysis of the Espoir Cosmetics Companyââ¬â¢ decision as to whether develop a Global Branding initiative or to carry on with the firms existent Domesticated marketing concept. This document breaks down the operational environment of the firm, and proceeds o avail some recommendations as the best courses of action that Espoir can take. The firm exits within the personal care industry, whose key success factors and industry structure is oriented as below. The personal care industry is characteristic of a few dominant firms, which have often built their brand equity over a long period. The industry is a competitive oligopoly in nature. Success within this industry is dependent on a firmââ¬â¢s ability to adapt products to suit the local market and detect potential opportunities within those markets. ?Customerââ¬Ës Needs/ Preferences Incorporating a multi ââ¬âdomestic approach is one of the more effective strategies as it satisfies each markets unique need. We will write a custom essay sample on Case Study of Espoir Cosmetics or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A global campaign would be quite effective for larger market segments with similar needs. Packaging Practicality is of essence depending on which market segment Espoir targets. For example, the Asian market demanded bottles of nail polish that were smaller than the standard 12-milliliter. The size and packaging of products in this industry has influence on the success. ?Economies of scale With many more local and international players joining the industry, cost reduction is a favored competitive tool. The potential for economies of scale have increased as players seek to reduce the cost of production by producing in volumes ? Brand Equity To succeed in the personal care industry the firm has to build a strong brand that will compete against other brands. Espoir aims to cultivate the image of the smart, independent risk taker woman. It is crucial to build the image of beauty, status and fashion in the mind of the consumer. A strong brand image captures the ever changing preferences of customers. ?Competitive forces New entrants into the industry are; fashion designers, celebrities who also offer competition from unfamiliar and unexpected quarters. The main competitors are Revlon. Existing strategy is Multi-domestic, which is characterized by localized tailoring of production to suit the, culture, needs, and income of the local consumer. ?Innovation Continuous and incremental innovation is a must so as to keep up with the changing preferences and trends of users. This enables a firm to keep ahead of its competitors and create more value to the consumers. Espoir enjoys some of the following advantages; i. e. its sources of Competitive Advantage: (and can tap further more into its strengths to grow) -Technology-Sales and marketing Low costs,-Better product design -Better marketing systems-Economies of scale INDUSTRY SUCCESS FACTORS To be successful in the industry a firm requires: ?Learning curve experience ââ¬â Time taken to introduce a product in new market takes a shorter period. ?Innovation ââ¬âIt is necessary to come up with new products as the market progresses. ?Brand recognition ââ¬â The product should be well known. ?Sound marketing strategi es ââ¬âThese should facilitate proper positioning and market segmentation. ?Consumer responsiveness. Knowledge of the consumer consumption patterns as well as created need. ?Continuous R D ââ¬âTo ensure growth a company needs to research on new trends and products for its market. ?Efficiency in production ââ¬â This ensure there are no wastages. ?Availability ââ¬â Customers should find it when they need it. ?Diversification ââ¬â A company should have a portfolio of its beauty products and others for risk control. ?Leadership ââ¬â Ensuring you have a larger market share compared to our competitors. CASE ISSUES The identified challenges of Espoir were; Changing consumer Trends There are emerging a different class of customers in India who have a preference for foreign/ global brands. This is a result of the exposure to the western way of life through television and movies ? Different tastes and preferences were also prevalent in the different market segments. i. e. America, Asia, Europe. ?Recession in the US economy This was affecting Espoir key market which was US. The global branding plan was to be highly dependent on a marketing budget which would financed by other offices in different countries. The US economy provided 80% of Espoirs revenue. Competition ââ¬â There incre ase in price based competition from local brands which was driving down revenues, while competitors such as Revlon, had already promoted movies, compounded with stiff competition from Asian brands in the Asian market. ?Leadership The marketing function was not well coordinated across the countries and the role of the Head of Marketing was not well defined. The country mangers were supposed to be independent and accountable to the Head of marketing at the same time. Communication was a challenge within the organization, Resistance to change ? Positioning The brand was not well positioned as a global brand and brand management was not coordinated across all countries of operation. Different approach of promotions needed for different markets; Easter Europe needed beauty business promotions. ?Cultural issues different customers in the global market have different culture and this calls for a different strategy to handle their needs ? Distribution channels challenge ââ¬â The distribution of the products through departmental stores was not effective because it was cutting off a large number of customers in India. Globalization was I itself becoming a challenge, as illustrated in India ââ¬â with some customers identifying with more global brands. The quality of global marketing campaigns done is better than local campaigns and evident was increased complexity within the organization with emerging conflicts between the regional heads and headquarters. He has to make a decision on whether to adapt a global marketing strategy or sustain its existing multi-domestic marketing approach, all the while his intention is noted to be geared towards enhancing / growing the company, with the best laid strategy in hand. He has to give the direction on how Espoir Cosmetics is to Brand itself in the face on newly emerging global trends.Threat of new entrants Industry penetration by new firms on dominant positions was difficult, as existing firms had built significant brand equity and recognition. However, as the industry was not capital intensive, firms in the fashion industry were gaining inroads by creating their own brands of cosmetic products. There were also smaller players who competed in various regional markets, without having any global presence. For example, several Asian brands had launched their products in India. ?Bargaining Power of suppliers Raw materials are sourced from Africa, Asia and Latin America and Pacific Islands. The materials usually fetched low prices due to the availability of the products an indication that the suppliers did not yield much power. Also the suppliers were small scale and dispersed. However, future trends show that the bargaining power of suppliers will improve given the high technology advancement available in the market. For example, a Bio Organic Concepts has been created to serve the unique raw material needs of the Personal Care Industry. This is accomplished by providing ingredients that are truly derived from natural sources and contain the functional properties required by the personal care industry. Itââ¬â¢s also dedicated to searching the world for exceptional, innovative raw materials as well as to the development of new, creative materials. Such materials can be made available on a proprietary basis; or, these materials can be created to fill a problem-solving niche for the research cosmetic chemist. ?Bargaining Power of buyers The market was largely driven by consumer tastes and preferences. By Espoir going global, theyââ¬â¢re simply trying to match up to the customers needs. There was a struggle by firms to reduce buyers power by creating brand loyalty through brand and product extensions. Despite this, buyers yielded considerable power, as there were numerous products available and were slightly differentiated. For example in India, two teenagers couldnââ¬â¢t find the color of nail polish they wanted and the shopkeeper had to promise to order it for them for them before they would go away. Natasha also admits to Mazur that they had to launch global colors in India because their customers were asking why they were not available. Low switching costs to other competing brands gave buyers more bargaining power. Possibility of backward integration by using homemade products would pose a weak threat to the industry, as consumers identified with a recognized brand globally. ?Availability of Substitutes Consumers could choose to use natural products such as herbal treatments, mud, oils, Aloe Vera, homemade remedies such as avocado, egg white, honey, cinnamon or henna for nail polish, which were available in plenty. The power of substitutes was weakening as cosmetic firms were already beginning to create products using organic substance. ?Intensity of firm rivalry As global borders became less and less obvious, the firm rivalry intensified as the firms took the competition right to their rivals doorstep. Rivalry focused on brand building, product differentiation and distribution channels. For example Espoirââ¬â¢s main rival, Revlon had boosted top-of-mind awareness by tying in with movies like ââ¬Å"The 2002 Bond Filmâ⬠and ââ¬Å"Die Another Dayâ⬠which challenged Ed Johnson to fight back as intensely. In the regional markets like India, shop counters were full of trays containing cosmetics that had both local and global brands. This intensified competition between the firms. Customization of the products to local standard are done by the local office ? Inbound Logistics Done locally; country offices know what works best for them. ?Outbound Logistics This was effectively done at the country level due to good knowledge of the operating environment. Therefore each countryââ¬â¢s office should be responsible for distribution of s its own products, in the way it sees fit. ?Marketing and Sales The head office should be heavily involved in the marketing of the premium brand. Part of the marketing campaign such as posters and backlist for airports was done at the head office. Case Study of Espoir Cosmetics free essay sample Compiled is a case analysis of the Espoir Cosmetics Companyââ¬â¢ decision as to whether develop a Global Branding initiative or to carry on with the firms existent Domesticated marketing concept. This document breaks down the operational environment of the firm, and proceeds o avail some recommendations as the best courses of action that Espoir can take. The firm exits within the personal care industry, whose key success factors and industry structure is oriented as below. The personal care industry is characteristic of a few dominant firms, which have often built their brand equity over a long period. The industry is a competitive oligopoly in nature. Success within this industry is dependent on a firmââ¬â¢s ability to adapt products to suit the local market and detect potential opportunities within those markets. ?Customerââ¬Ës Needs/ Preferences Incorporating a multi ââ¬âdomestic approach is one of the more effective strategies as it satisfies each markets unique need. We will write a custom essay sample on Case Study of Espoir Cosmetics or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A global campaign would be quite effective for larger market segments with similar needs. Packaging Practicality is of essence depending on which market segment Espoir targets. For example, the Asian market demanded bottles of nail polish that were smaller than the standard 12-milliliter. The size and packaging of products in this industry has influence on the success. ?Economies of scale With many more local and international players joining the industry, cost reduction is a favored competitive tool. The potential for economies of scale have increased as players seek to reduce the cost of production by producing in volumes ? Brand Equity To succeed in the personal care industry the firm has to build a strong brand that will compete against other brands. Espoir aims to cultivate the image of the smart, independent risk taker woman. It is crucial to build the image of beauty, status and fashion in the mind of the consumer. A strong brand image captures the ever changing preferences of customers. ?Competitive forces New entrants into the industry are; fashion designers, celebrities who also offer competition from unfamiliar and unexpected quarters. The main competitors are Revlon. Existing strategy is Multi-domestic, which is characterized by localized tailoring of production to suit the, culture, needs, and income of the local consumer. ?Innovation Continuous and incremental innovation is a must so as to keep up with the changing preferences and trends of users. This enables a firm to keep ahead of its competitors and create more value to the consumers. Espoir enjoys some of the following advantages; i. e. its sources of Competitive Advantage: (and can tap further more into its strengths to grow) -Technology-Sales and marketing Low costs,-Better product design -Better marketing systems-Economies of scale To be successful in the industry a firm requires: ?Learning curve experience ââ¬â Time taken to introduce a product in new market takes a shorter period. ?Innovation ââ¬âIt is necessary to come up with new products as the market progresses. ?Brand recognition ââ¬â The product should be well known. ?Sound marketing strategies ââ¬âThese should facilitate proper positioning and market segmentation. ?Consumer responsiveness. Knowledge of the consumer consumption patterns as well as created need. ?Continuous R D ââ¬âTo ensure growth a company needs to research on new trends and products for its market. ?Efficiency in production ââ¬â This ensure there are no wastages. ?Availability ââ¬â Customers should find it when they need it. Where overseas components will be integrated into the overall corporate structure, with each of the components is empowered to become a source of specialized innovation it will allow for the attainment of benefits inherent in both global and multi-domestic strategies. Espoirââ¬â¢s enhanced differentiated contributions by all of its units to integrated worldwide operations, it will lead to the development of relatively standardized and yet flexible products to be availed to meet their customer needs that will capture local and global markets. The highly recommend strategy for Espoir is therefore a transnational strategy.
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