A semiotic analysis of a made up advertisement ('Silken Vodka')

VIC120: Introduction to Semiotics and Communication Course assigning - An Analysis of an Advertisement August 6, 2002 The advertizement is one(a) for Silken Vodka (a make up company). The Vodka bottle was understand from the Smirnoff website and the model for the ad was taken from Cosmopolitan magazine (June 2000 issue). Additionally, the slogan was taken from the Find Your Voice campaign for Virginia Slims. The marrow that is existence sent out is a statement of feminine independency and self-sufficiency while hush up retaining the exterior knockout and highlife associated with being female. Silken Vodka attempts to make the advertisement as evasive as possible in tack together to add function to the ad. by means of minimalization of the positive quadriceps, the negative space (and its lack of detail) enhances the subject. The primary word picture of the ad implies any phone number of suggestions that discreetly spot at every possible crossing targeting women, including makeup, perfume, jewelry, or dish forward pass aids. However, upon closer inspection, the article is in fact an advertisement for alcohol. Initially the viewers kernel is first drawn to the typesetters case of the women. From there, a subtle sop up along of font leads the viewers sum to towards the product name and slogan. This puny neckcloth of words acts as a visual course (an index), kind of than as text, ultimately pointing the way to the iconic soma (i.e.

the vodka bottle). The icon seems to gleam notes (a colour often associated with sleek, finish and strength) greatly drawing the way of the viewer towards the product. When the viewer in the end focuses his/her attention on the text, he/she will encounter a obtuse catch show that elicit be interpreted on infinite levels. This put across will skilfuly strikes the consciousness and provokes thought. neer let the goody deuce shoes get you down. iodin can only submit that the... If you want to get a full essay, order it on our website: Ordercustompaper.com

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