Ideologies shaped by Hollywood. Speaks of Marilyn Monroe

Schools and Churches are institutions in confederation where priests and teachers act as spokespersons to public exposure a certain set of attitudes, beliefs and values. Similarly, Hollywood is also a very powerful modern day institution, where a stars fancy can reappropriate, shape and circulate societal myths and ideologies. The construction of a stars frame as a commodity of their societal myths and ideologies, has the incomparable power to exert messages so that even the smallest details engender significant yet not overtly limpid. How a stars date is produced and then consumed can justify a societys relationship with that image and therefore aid in explaining the social construction of what society deems as their reality. A stars image is created through a spue of representations churned out by Hollywood. Capitalism from the commercialisation of these images has made Hollywood the domineering force it is today. A re-emerging image in Hollywood is that of the sex symbol, epitomised by Marilyn Monroe in the 1950s. Monroe is Hollywoods archetypical sex symbol, where the ethnical phenomena she creates, instigates her immortal and legendary status. The first ever issue of playboy cartridge holder features Marilyn Monroe as the covergirl. By decoding heart and soul from this magazine cover, the visual and written text give-up the ghosts a communicator for both obvious and subtle meaning conveyed through her image.

Marilyn Monroes image is communicated through signs and their codes.



The range (her facial expression, gesture, body language, positioning, written text, background, dress, colours, lighting and camera angle) carries meaning and can be considered material bodys. In the second evidence semiological system, the signifiers become signs which then signify preferred meanings with signification that draws from metasigns and ideologies.

The slogan Entertainment for Men is a signifier for the down classing of females as nothing more then inner objects in our society. As a...

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