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Thursday, April 4, 2013

Title: Definition, Role and Value of the Marketing Function MKT 421

Abstract

The commercializeing mix of an shaping consists of four different elements, proceeds, price, business office and promotion. Product is the overall entity that the organization has at hand and which it requires to shop in the market. Price is the kind of price range the organization is looking at to be feasibly realized from the marker market in return for the product. Place is the target market where the product can be sold. Promotion is the message, about the product, which the organization conveys among the target audience for building a recall value of the product. fortunate promotional strategy, over time, gives rise to a strong brand. The good and effective handling of the different elements of marketing mix leads to the made implementation of the overall marketing strategy.

The Marketing Mix is found on the fact that price is not the only promoter that decides whether customers will buy from you or not. In fact, in several(prenominal) cases people never buy the cheapest! Do you know anyone who has interpreted 3 commendations and then decided to employ, or buy, from the middle priced quote?

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The error many new businesses make is to assume that if they argon cheaper than the competition then customers will buy - this is not needfully so for many new start businesses it is often split up to consider an equal, or higher, price than the competition. Then, if you decide to lower the price, your subsisting customers will be happy - whereas if you charge too detailed and have to raise the price, your existing customers may leave you! at that place are Four elements of a product, or service, that influence customers when they are deciding whether, or not, to buy.

When looking at a marketing mix, several points should be looked at in each category,

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