Marketing to Children

S.Afr.J.Bus.Manage.2011,42(1) 55 In- naturalise market in sulphur Afri corporation immemorial schools: An preliminary study S. Cassim and K. McIntosh School of Management, University of KwaZulu Natal, Durban 4000, Republic of southeastern Africa cassim@ukzn.ac.za Received August 2009 In-school ware is a global phenomenon that has new-madely die the focus of a spectacular deal debate and criticism. Concerns closely the potentially negative clashing merchandise rehearses may cave in on school going children involve been embossed across the globe. In solution a figure of policies have been developed in opposite countries to regulate the shape of in school marketing. This paper explores moneymaking(prenominal) message activities in south African elementary schools through an empirical study of primary school principals. The study investigates the policies and mastercedures in place to guide the intrust of marketing in schools and the views of principals on issues pertaining to in-school moneymaking(prenominal)ism. The findings of this paper indicated an absence of pro forma policies to guide the practice of commercial activities in primary schools. Principals so far supported the ask for policies on in-school commercialism to nurture children. They withal expressed the view that commercial activities can alone be tolerated when they offer added mensurate to the school.

*To whom all correspondence should be addressed. Introduction In-school marketing is a globally practised and growing phenomenon that has in recent historic period plough the focus of attention. In-school marketing (sometimes referred to as inschool commercialism) can be define as corporate marketing activities enact at children in school (Geuens et al., 2002; Molnar & Garcia, 2005). These activities have been increase in volume everywhere the past few years as schools experience increase pressures on their budgets and companies target the hypnotic offspring market in their school environment (Public preparation: commercial activities in schools, 2000). Supporters of in-school marketing...If you postulate to get a large essay, order it on our website: Ordercustompaper.com

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