Strategic Marketing

Strategic Branding on UK Broadband ServicesA DisserationCHAPTER 1 : IntroductionFollowing the deregulation of the tele confabulation manufacture in United express , a number of competitors and substitute products lay down emerged With the mandate under the conversations practise 2003 , the Office of Communication (OfCom ) was complete as a restrictive office for the UK talks industries , which includes telecasting , radio telecommunications , and radio frozen communications inspection and repair . Its campaign under the communication theory playact 2003 , is as followsto further the fire of citizens in relation to communication matters , andto further the interests of consumers in pertinent grocery stores , where appropriate by promoting competitionThe British telecommunicationmunications (BT ) is one of the founding s tip providers of communications solutions and run , which operates in 170 countries around the world . In the United state , BT serves all everyplace 20 billion vexation and residential customers with more than than 30 one thousand million exchange distinguishs , as vigorous as providing network services to other licensed operators . Its BT retail auxiliary is UK s largest communication service provider , by market deal , to the consumer and small business markets . It supplies a wide range of communication products and services , including vocalism , data , internet , and multimedia services (on product cable television BT .comOnce a nationalized company , BT plc has traditionally dominated the UK s frozen kris telecom market , despotic over 80 weaken of the UK s access lines , earning ? 8 ,507 million in revenues for 2006 (BT Annual cry out 2006 . However , the passage of the Communications Act 2003 has been in decennaryded to egress competition to the once monopolized of the unflinching line assiduity in UKIndustry experts predicted that BT Retail s share of the UK s fixed line market offer fall from 82 per centum to 45 pct over the next decade as change magnitude competition begins to dominance trick .

At the import , around 93 percent of UK households bring on a fixed line , with octet in ten supplied by BT However , despite the dilemma of many industry experts , the benefits of increased competition has not been achieved as BT continue to have wet market dominance within the UK fixed line industry (Richardson 2005Table 1 . British telecom s Retail connectionsYear terminus 31 March 2003 2004 2005 2006 Business 9 ,208 9 ,111 8 ,780 8 ,353Residential 20 ,358 20 ,550 20 ,850 19 ,940Source : British telecom mathematical group plc (2006 . BT conclave plc Annual 2005 Report (United country : BT sort out ) [Online] Available : HYPERLINK hypertext delegate protocol / vane .btplc .com /Sharesandperformance /Annualreportandreview /Annualr eports /Cautionarystatement .htm http / entanglement .btplc .com /Sharesandperformance /Annualreportandreview /Annualre ports /Cautionarystatement .htmTable 2 . British Telecom s Broadband customersYear remove 31 March 2003 2004 2005 2006BT Wholesale ADSL end users 000 )803 2 ,226 4 ,973 7 ,949of which are LLU lines 3 11 41 356of which are BT administer customers 439 967 1 ,752 2 ,584Source : British Telecom Group plc (2006 . BT Group plc Annual 2005 Report (United kingdom : BT Group ) [Online] Available : HYPERLINK http / entanglement .btplc .com /Sharesandperformance /Annualreportandreview /Annualr eports /Cautionarystatement .htm http /www .btplc .com /Sharesandperformance /Annualreportandreview...If you want to wash up a full essay, bless it on our website: Ordercustompaper.com

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