KFC

Kentucky Fried Chicken and the Global Fast-Food Industry         The National alimentation house Association anticipated that fast-food gross sales grew 5.2 per centum in 1997 to $104 one thousand million from the 1996 figure of $98 billion. Fast-food chains were ahead of the sit-down restaurants. The study market parts that make up the global industry in fast-food included sextuplet different parts. Sandwich chains were the largest atom of this market, with McDonalds tether the way with $16 billion in sales, 35 part of the segment, and over 23,000 restaurants in 109 countries. This segment feature intense rivalry among the participants, numbering more(prenominal)(prenominal) than twelve, such as McDonalds, Burger King, Wendys, and Taco Bell. The saturation of devise chains made sales drop, thus forcing the chains to accede new products, lower prices, mitigate service, open new locations, and co-brand with opposite chains. The second largest s egment was the dinner houses. These were popular among the aging move that wanted a more upscale and expensive meal, such as the Red Lobster, olive Garden or Applebees. contestation among the eleven or so major restaurants in this segment was fierce because of over-saturation, also. This segment overtook the branchiate buffet chains segment of the fast-food industry.

Pizza Hut, with over 46 portion of their segment and more than $4 billion in sales predominate the another(prenominal) seven restaurants in the pizza segment of the fast-food industry. Pizza places diversify into non-pizza food items, for ins tance bellyacher wings, to keep their profi! ts up. some other segment was family restaurants that included Dennys with over 21 per centum of the share, followed by Shoneys and man-sized Boy with 14 percent and 10.8 percent, respectively. Kentucky Fried Chicken (KFC) dominated the chicken segment of the fast-food market. In 1998, this corporation was the worlds largest chicken chain and the deuce-ace largest fast-food chain. There were 10,200... If you want to necessitate a full essay, mold it on our website: OrderCustomPaper.com

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