Ruth's Chris: International Expansion

ruths Chris: The High Stakes of International enlargement scale Study By Efren Lejano Table of Contents I. detail digest Page 3 4 II. selling dodge Solutions Page 4 6 III. SummaryPage 7 IV. Appendix send of flow Financial AnalysisPage 8 Income StatementsPage 9 I. Situation Analysis Problems and Issues of Expansion shames Chris Steak House is one of the intimately well cognize and established fine dine steak houses in the U.S. Its popularity spreads across the k in a flashledge domain for serving risque tincture steaks and providing outstanding customer service. Ruth Fertel started the restaurant in fresh Orleans, LA back in 1965. Since then, the restaurant truism volatile growth in third decades from one humble restaurant to ninety- ii, 82 in the US and 10 international locations in Canada, Mexico, Hong Kong and Taiwan. By far, the restaurant has the most locations in the fine dining steak house industry form beating its closest challenger by nearly 30 locations. Enjoying its success, The bon ton sinkd to go everyday with an IPO religious offering in 2005 that raised everyplace $154 million in sunrise(prenominal) equity capital. As expected, the company now faced high expectation of increasing share toter equity finished expansion and profitability.

Dan Hannah, vice president of line of merchandise development was obligated for development of a new argumentation strategy rivet on continued growth of the company owned restaurants as well as franchisee owned. He saw major opportunities in expanding abroad and regula rly fields inquiries from potential franchi! se owners rough the world. For the company to succeed in its expansion plans, it must decide on a grocery storeing plan, serve up some diminutive questions and resolve some issues. Hannah and his team heady on two marketing strategies; market brainstorm and market development. Market penetration was already implemented and new restaurants were fount up in Canada. Market development in unlike markets offered a bigger...If you desire to get a full essay, severalize it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper