Marketing Mix Apple Essay

In the economy, the market has an important position which decides almost the victor of the company or the brand. Most of well-known brands in the world overly abide a good market plan apple is the vanquish example for having excellent trade strategies. In this essay, the marketing mix scheme of apple will be discussed to understand how apple draw and quarters their high repute in more details.The startle thing to take account into marketing mix strategy is the ware. As already known, apple is an American international corporation headquartered in Cupertino, California that designs, develops, and sell consumer electronics, computer sofware, and personal computers. apple provides the customer a wide range of product that covers many a(prenominal) handle of technology. For instance, the most special invention of Apple is Apple Macintosh, they seduce many kinds of Mac with many different size and options of configuration. Moreover, IPod was known as the first mp3 p layer of the world. It is not only the mp3 player but excessively the image of music fashion.Until now, IPod still affects gradually to market of mp3 players. In addition, in the run short five years, Apple has created new-brand market for smartphone with their special product IPHONE. From IPhone 2G, 3G, 3Gs, 4G, 4Gs to 5G, IPhone always make a big wave to the technology world. That proves products of Apple always have strong range to the technological market. What is more, an early(a) invention of Apple that also makes a new move of technology is IPAD. It leads for a new nose candy of tab key. Now IPad whitethorn be known as the best tablet in many customers s mind. Beside that, Apple gives their customer many other products such as iTunes, accessories, and service.Second, worth also is important part of marketing mix strategy. The price of all products of Apple is now low compared to their competitors products price but there is a reason for this issue. Apple is the premi um brand that does not compete on price. They may dominate the market even though their price may be quite high in some countries. Generally, Apple is rarified that their products is union between technology and liberal arts so they not just sell products, they sell art. IPhone, Ipad, and IPod also are symbol of fashion. In conclusion, the price of Apples product is made for their customers value.The next is place. Apples headquater is located at Infinite Loop, Curpetino, California. They have over 200 retails around the world. Major cities have at to the lowest degree three big stores, more important, the customer not only leveraging products but only can test them, receive supported imformation, and they may not buy products if they do not want. This is the key of success of Apple to satisfy their customer.Finally, promotion create difference of Apples marketing mix strategy. Apple just use launching new product to promote their products with their great ability of presentation of Apple CEO Steve Jobs. Moreover, Apple does not join CES exhibition or any advertising. In addition, Apple made a big unchangeable symbol in customer, therefore, the customer always compare their product to their competitorss prodcuts. It is indirect to promote for Apple. Beside that, the online Apple store offers free ship for the orders over $50, iTunes gift card, and special entailment for refunished products.In conclusion, marketing mix strategy creates the brand of Apple. There is a wide range of product such as Iphone, Ipad, Ipod, and Mac with suiable price for their prenium brand. They have big network of great retail and unique promotion. characterwww.wikipedia.comwww.marketingteacher.com