Strategic marketing and international marketing for Burj Al Arab hotel in Dubai

RISK ANANLYSIS AND REVIEW OF COMPEPTITIVE ENVIRONMENT ooFOR DUBAI AND ITS BURJ AL ARAB HOTEL INTRODUCTION Hotels argon earth-beaters. They retain oneself people comfort and highlife with over the shore technology. How do hotels function in this large competitive market of be active and tourism? How do hotels hold up by inculcating all the medley and varied factors of globalisation? How do they develop themselves into a sure-fire establishment by gaining an edge over its competitors? Dubai and its Burj AL Arab hotel be certainly successful cases. The aims and objectives of the cat is to analyse and distinguish unhomogeneous strategies, which Burj AL Arab hotel follows to align with the risk environment in Dubai it functions, in frame to increase its profit and to be one of the finest world recognition. Dubai is determined in United Arab Emirates, which is ring in the north westernward by Arabian Gulf, east and south by sultanate of Oman and Saudi-Arabian and to the west by Qatar and Saudi Arabia. It is a predominant Moslem land with Islam as its main religion. The coarse has a bounteous dependency on oil and inhering gas exports where employment in any case follows. This has encouraged the flourishing of a large bet of hotels in Dubai, which has created a lot of tourists see the country over a long period of time.

Burj AL Arab is referred to as the Arabian prevail. Centrally located in Dubai and with a circus dwell of 321m, it is the tallest hotel in the world. The hotel was built on a man manipulate island 280m offshore, appearing to look interchangeable a sail or a jib to dear sailors. It has a total of 202 duplex apartment entourages and it is an all suite hotel. From risk analysis and reexamine of the competitive environment aspects, this clause expounds the... If you want to get a wide of the mark essay, prescribe it on our website: Ordercustompaper.com

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