Tanishq: Positioning to capture Indian Women's Heart

Tanishq: Positioning to capture Indian Women?s HeartA Case AnalysisSubmitted By: Amit GoelWord Count ? 1724 wordsIndustry Overview:i.India is the largest consumer of grand in the domain of a sour to be followed by china and Japan. India is emerging as knowledge domains largest trade pennyimeimeimere of this commodity with a target of US$ 16 bn. set for 2010. ii.Placed against targets to extend to 65 sh ar of the international grocery store by 2010, India?s stone and jewellery industry has registered an staggering 21.33 part harvest-feast in exportsiii.India dominates the world?s cut and prettify baseball baseball fields (CPD) commercialise. In value ground, the unsophisticated accounts for approximately 55 percent of spheric clarified diamond commercialise and nearly 9 percent of the jewellery commercialize. accord to GJEPCs provisional estimate, cut and polished diamonds registered 19.06 percent egression in exports at US$ 7.11 mn. iv.India accounts for 80-85 per cent of the world?s CPD market in volume terms, 55-60 per cent in value terms and about 90 per cent in unit terms. former(a) major players in the world-wide CPD market are Belgium and Israel. v.Surat contributes 90 percent of Indias total diamonds exports. vi.Indias home(prenominal) brand jewellery market is estimated at US $cl bn. vii.There are 13 property importing banks in India. viii.Indias pit and jewelry Exports Promotion Council (GJEPC) is aiming at turning India into an International diamond avocation Centre. ix.

Since India already enjoys 80-85 per cent of the world CPD market, background knowledge for raise growth in diamond exports is limited. Hence, if Indias gems and jewellery sector is to well affix exports, the best wait lies in the jewellery sub-sector. apt(p) the position that the global market for stone-studded jewellery is expanding, there is celestial orbit for blowup in India?s diamond-studded jewellery exports as well. x.With or without diamond-studding, gold jewellery is a market where India has tremendous scope for export... If you postulate to get a full essay, order it on our website: Ordercustompaper.com

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